Twin Cities Mom Collective

I am a Twin Cities Mom: Amy Arias

Today’s I am a Twin Cities Mom feature is all about Amy Arias

Amy Arias - Co-Founder of JuneWho am I?

I am a mom (Madeline 21, Maverick 18, and Isabelle 17), a business owner, a friend, a seeker and a human being. As my kids are growing up and leaving home for college, I am evaluating who I am now and who will I become, how am I going out into the world and how do I want to live my life. I am very focused on these questions as my oldest is in her senior year of college, my second child is heading to his first year in college, and my youngest will be a senior in high school–how did we get here already?

My friend and I always say we have to be interesting as women, so our kids want to spend time with us as we all get older! This idea has really pushed me to indulge the seeker side of me. Several years ago I decided I would learn or do something new each season. I cannot say I’ve mastered any one thing, but when I reflect on all the classes I’ve taken, the play and creativity I’ve experienced, and the learnings that have come with it all I feel an inner pride for the effort, the accomplishments, and sometimes bravery of doing it.

Right now, I would say my kids show a mild interest in what I do. It’s good, because I have had to get comfortable with the idea of doing it just for me. I’ve realized how important it is for me to feel good about how I am engaging with the world and the inner fire that I’ve stoked in me creates an intimate relationship with them. And, I can see that my approach to life and living matters and is having an impact on them. In addition to being in love with my kids and having a passion for personal development, I love being active and outside–yoga, running, walking, biking, paddle boarding, and floating on the lake with friends in our inflatable lounge chairs. I love to paint, practice the piano and work in my yard.

What do I do?

I am co-founder of June, a product development company and house of brands. As a mom, Lilac 11 is near and dear to my heart.

I started at age 25 with Mosquito, a branded products company working with marketers. With a partner in 2012, we created West Emory, a sister company, to develop private label and owned brand products for retailers. In 2019 we established June Co, a parent to Mosquito and West Emory, and to begin to give our brands more of a presence in the broader retail market.

I absolutely love the combination of creativity and business I engage in every day. Navigating the challenging business and retail climate, continually evolving to be relevant to the ever-changing marketplace, and watching our team create and develop their talent is so exciting to me and what makes me feel like each year is new.

I identify as a business owner and a mom equally. I had lots of anxiety and worry about being a “good mom” as a working mom when my kids were little. As they grew, I witnessed their independence, and their ability to navigate simple and complex situations. Maybe being a working mom is what gave them the latitude to be their own person–this gives me a sense of peace!

What do you love about calling the Twin Cities home?

I love the accessibility of music, arts, restaurants, and outdoor adventure. I love the change of seasons, even winter.

If we peeked in your purse right now, what would we find?

Two wallets–one with everything I tote around and one with just my license and a credit card to travel light on quick dashes.
Lilac 11 lip balm and facial toner to hydrate.
A small container of nuts in case I get hungry.
A hair tie in case I get hot or need to think.
A list of my to dos and the groceries to pick up–I still love paper lists.
A notebook and pen to make more lists and in case I have a brilliant thought or aha moment.

How do you prioritize friendships and connections with other women?

My friendships and connections with women are really important to me. I am not a call everyday kind of gal, but when I am with my friends I love to talk about important happenings in their lives, get to the heart of who they are, and have fun. I make an effort to meet new women and find a shared interest to grow our friendship. I think it’s important for my kids to see the effort in maintaining a friendship and caring for friends when they need it.

Being a mom is no easy task. How do you relax and take care of you?

When I am busy and the demands are coming from all directions, it’s hard to think about self-care. I learned over the years that taking a moment to focus on my breath grounds me, quiets the chatter in my head, and brings me to presence. When I’m present I feel relaxed. I am right where I am. Things just don’t seem like that big of a deal when I’m present or I am able to figure out a plan on how to deal with something that is a big deal.
This is the foundation of Lilac 11. We wanted to make a product that would help people develop a practice of calming themselves, so they are present for those they love, so they feel good about how they show up, and to live fully. It’s self-care and a mini-active meditation moment. It integrates with your day versus being another to do on your list. And, you can do it anywhere!

What’s been your greatest joy in motherhood?

I love watching my kids interact with each other. I love the relationship they have with each other. And, I love seeing them become who they are.

What have you found most challenging in your motherhood journey?

Oh my gosh, motherhood is so challenging, and I find the challenges so fascinating when I am not completely wound up. Moms are constantly adapting to meet the needs of their kids as they grow up. I feel like the summer activities always had the need to adapt; one minute you are signing them up for camp, the next minute they want to stay home and have time with friends, and then suddenly they are driving off in your car. As they grow up you go from being their shining star to the woman with the money for gas and food. Emotionally, there is the push pull–wanting your attention and care-taking, and pushing you away to experience their independence. I am fascinated by their development and how I process the changes.

How do you hope your life influences and/or inspires other women?

This is a big question! I hope women see their own strength, courage, and influence; their ability to do anything they choose to do; that they engage in our dynamic world; that they are proactive and let go of the crap that doesn’t serve them; and they are continually learning about things that interest them and evolving themselves.

Twin Cities Favorites

Date Night Restaurant: I love Rosalia’s patio in the summer and Parlour’s booths in the winter.

Best place to hang out and have some fun: Any place there is live music!

Local Boutique: Requisite, North Loop and Mother Co, Plants

Local Coffee Shop: Honey and Rye

Locally based online business: Ridgeback Yoga

Want to learn more about the amazing products that Amy has shared with us? Follow Lilac 11 on Instagram or visit the website!

We love having the opportunity to share the personal sides of local Moms of the Twin Cities! If you would like to recommend another local Mom you think should be featured in our I Am a Twin Cities Mom series, please email us at

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